However, individuals make some mistakes that can make the process ineffective. Not enough time. Creating a social media content calendar is a time-consuming process. It requires proper thought and planning. Most small business owners do not allocate time, when their calendars are not linked to other commercial activities, to focus on the strategy and objectives of their social media marketing.
Not involving the right stakeholders. Although small business Job Function Email List owners can actively participate in many facets of their business, they may find it more helpful to involve their team members in planning and creating social media content The part-time salesperson may have a better working knowledge of what items are selling well than the business owner.
The business owner can use this knowledge to fuel their social media marketing . Not using the right tools. We've seen business owners try to plan social content and give up because it's too hard. The process of planning social media content can be made easier if business owners use tools that can help them do their job well. My best tips are to use Google Sheets to create a calendar plan.